The goal was to create a responsive website for a fictional brand to sell a product. I was completely in charge of building this whole brand from scratch, this left a lot of room for creative freedom, but also required extra effort to make the website believable.
The website needed to be fun to match with the energy of the logo I created for “nui”. I incorporated fun elements with bold color choices. Added transistioning animations and hover effects while also ensuring the usability of the website not being overshadowed. I came up with “nui Pasta”. “Nui” basically means “macaroni” in Vietnamese and I have always enjoyed how Kraft Mac and Cheese have been using the macaroni shape as a smile, hence, I created the logo for “nui” using the same imagery. I also did extra steps by making packaging mockups for these products so they feel at home on the website.
Responsive prototype website for 3 display width sizes: 1440 px, 768 px and 320 px
